Comments on: Can a marketing agency be Agile?

By: Vince Ready

Vince Ready — Tue, 15 May 2012 21:18:40 +0000

I’d love to get the LinkedIn invite as well (Twitter is @vready). Thanks!

By: david Carruthers

david Carruthers — Thu, 22 Mar 2012 16:59:24 +0000

@candice – me too! twitter is @dvc

By: Andrew

Andrew — Tue, 20 Mar 2012 04:06:52 +0000

@Candice (or @James Archer if he got the invite): could you send me the invite as well (twitter is @andrewhartman). We use the traditional model (to great success even in 2012!) but are constantly seeing value in Agile. Would love to see how you all are using it.

By: Candice

Candice — Sun, 19 Feb 2012 21:01:05 +0000

Implementing agile into a digital agency Is tricky – it sounds so good in theory!! We have been implementing it at deepend for the last couple of years and are working through the nuances. We’ve actually started a LinkedIn group to discuss the ins and outs – ill pop you an invite. :)

By: James Archer

James Archer — Fri, 03 Feb 2012 18:08:28 +0000

Tricia, that’s a great question! We’ve found that if a client has forgotten why we did something, having a piece of paper from six months ago isn’t really going to help them much.

It’s tempting to have something you can pull out to say “See? Six months ago you said X!” but it’s ultimately best just to have the conversation and remind them.

In addition, it’s really easy to get bogged down in the idea that all decisions made are correct and shouldn’t be revisited. In reality, you can gain a lot of perspective and a lot can change in six months, so it’s worth remaining flexible. Maybe what the client is requesting actually makes sense, even if it’s different from what they said six months ago.

By: Tricia

Tricia — Fri, 03 Feb 2012 14:27:11 +0000

I’m curious about hearing more about this particular statement: “simply talking instead of worrying about a comprehensive paper trail.” We’ve found that clients (and even our team members) have a tendency to forget decisions (and why they were made) without some kind of documentation to reference. How has this paper-trail-free approached worked for you guys in this regard?

By: John Quincy

John Quincy — Tue, 08 Nov 2011 22:00:42 +0000

Sure… Join the hype! You would be just like the CIO in this funny video:

http://www.youtube.com/watch?v=nvks70PD0Rs

John

By: Blaze

Blaze — Thu, 28 Jul 2011 02:38:45 +0000

Heckuva good job. I sure apprcetiae it.

By: Tracy Diziere

Tracy Diziere — Thu, 07 Jul 2011 00:52:13 +0000

Very cool post! I think it’s smart for a marketing company or individual marketer to use Agile concepts–even if they aren’t adopting it in full force like a true development team would. (Daily scrums, anyone?) In terms of convincing clients to use it, when budgets are shrinking, small, or simply planned to increase in the future (as is the case with most of my microbusiness and small business clients), focusing on the incremental delivery associated with Agile is useful. In a nutshell, they get smaller doses of marketing awesomeness with the required “functionality” and faster turnaround. I’m sure that’s what Forty is doing successfully too, just on a larger scale!