10 effective advertising techniques we can learn from infomercials
During a recent sleepless night, I dragged myself out to the couch to watch TV. I was hoping to catch up on some brainless Bravo reality shows or gawk at the ridiculous hoarders on TLC, but all I could find …
The #1.1 rule in advertising
Some say the #1 rule in advertising is to tell the truth. Fair enough. It’s not a good idea to promise something you can’t deliver and set your customers up for disappointment. I’d like to propose that rule #1.1 is …
The truth about truth: Why great advertising is exceptional truth-telling
Why great advertising is exceptional truth-telling. In 1912, Harry McCann and four partners launched the advertising agency that would later become McCann Erickson. Their founding motto was “Truth Well Told,” which beautifully expresses one of the most fundamental (and often …