Dealing with your customers’ Friend-or-Foe response
Let’s skip all the high-concept marketing talk, and get back to basics for a few minutes here. Branding and marketing isn’t about fluff, or trickery, or opinions, or manipulation, or creativity, or preferences, or fanciness. It’s not a layer of …
Do you have Wonka Vision? Making products stand the test of time
Have you ever thought about the staying power of your brand? Is it worth the effort? At one time, it was supremely important for the Quaker Oats company, as they sought to create a powerful, interesting, and lasting effect for …