Your website is not a silver bullet
One of the most common opening lines we hear from business owners is, “I need a website.” In reality, 99% of them need something different than (or additional to) a website, whether it’s strengthening their brand, help communicating with their …
Feel at home with the new AlwaysOn Healthcare brand and website
AlwaysOn Healthcare, a Peoria home care and medical staffing provider, had all the foundations in place for a successful brand. They’re a rapidly growing company with a heartfelt purpose — to keep seniors comfortable and safe in their homes. However, …
The #1.1 rule in advertising
Some say the #1 rule in advertising is to tell the truth. Fair enough. It’s not a good idea to promise something you can’t deliver and set your customers up for disappointment. I’d like to propose that rule #1.1 is …
The 30-and-30 rule
When designing a website, it’s important to remember that not everyone processes information the same way you do. You might enjoy taking your time and absorbing all the details, while someone else is just trying to get in, get what …
SEO for the average Joe
I was recently working on an SEO checklist to ensure we weren’t missing any important steps in getting higher search results for our clients. Instead of creating a list from scratch, I glanced through existing lists and made sure I …