The Marketing Tree

A fresh way to think about marketing

A tree grows slowly but steadily, starting with firm roots. It requires nourishment, water, and sunlight, but over time it’ll grow to awe-inspiring heights.

Your marketing efforts are the same; you can’t skip the hard parts just to get to the top more quickly.

Most business owners think in terms of final products (websites, brochures, etc.), but they don’t spend much time thinking about where those products come from. At Forty, we go back to establish a company’s roots, ensuring that their marketing efforts are strong, consistent, and powerful.

If you want fruits, you need roots

“The Marketing Tree” is a simple tool we put together that helps our clients understand what we mean when we talk about the roots of their branding and marketing efforts.

Download this free resource to get a bit more insight into how we think about marketing as a whole.

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About Forty

Forty is a branding and marketing agency. We're experts at fascinating customers with emotional and engaging marketing experiences.

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Excerpt: “Strategy”

The tree trunk, the substance of your brand, comprises the verbal and visual strategy that emerges from—and is nourished by—your brand’s conceptual roots. The trunk must be strong and well-defined to support everything that branches from it.